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Pitch Academy to focus on 'Marketing through Partnerships & Alliances'

19-August-2010
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Pitch Academy to focus on 'Marketing through Partnerships & Alliances'

Big guns from the world of Indian marketing would be imparting their marketing expertise at the first Pitch Marketing Academy workshop on Saturday, August 21, 2010, in Delhi.

With the ever evolving market, Pitch, India’s leading marketing magazine from the exchange4media Group, is taking an unprecedented initiative to bridge the gap between the theory and practice and will host first of the series of workshops on finer nuances of marketing, advertising and media rule. As one of the key trends in marketing practice has been that marketers have embraced ‘partnerships and alliances’, the theme of first such workshop is ‘Marketing through Partnerships & Alliances’. The workshop is being presented by Hindi daily Dainik Jagran.

The speakers during the day-long programme come from the major groups – Café Coffee Day, Kingfisher Airlines and Future Group – that have successfully incorporated the theme into their marketing strategy. Unlike seminars and talks, these workshops aim to go a step further in terms of sharing the application of specific skills and tools from some of India’s best marketing minds.

The speakers addressing different sessions of the workshop include Mario Perez, Director Sales, Marketing, and Products, Canara HSBC Oriental Bank of Commerce Life Insurance; Sadashiv Nayak, Joint CEO, Future Value Retail Ltd; Vejay Anand S, Senior General Manager - New Business Initiatives, Head - Sales & Marketing - Resorts, Head - Products and Alliances, Café Coffee Day; and Ravikant Sabnavis, Vice President - Marketing, Kingfisher Airlines. Dr SR Singhvi, Professor of Marketing, International Management Institute, would also be sharing his insights on the theme.

Successful marketing co-operations generate ‘win-win-win’ situations that offer value not only to both partnering companies, but also to their customers. Pitch Marketing Academy’s first workshop will further explore this important future trend that some sectors like retailers, telcos, airline marketers and media brands have already picked.

The marketing biggies would highlight on how the ‘partnership and alliances’ allow two companies on the value chain level of marketing to tap the full potential of a market bundling specific competences or resources. Besides marketing alliance and marketing partnership, the speakers would also elaborate on the concept of co-marketing and cross-marketing among other current marketing trends.

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