Home >> Marketing >> Article

Philips upbeat about audio segment

03-June-2002
Font Size   16
Philips upbeat about audio segment

Philips India is targeting a Rs 300 crore turnover in the audio segment this year, on the back of a continued aggressive focus on the MP3 segment.

The second phase of its MP3 launch, will see the introduction of a new range of 6 MP3 compatible products in place of the current line-up, which will be phased out completely by October 2002.

The new models, in the price range of Rs 15,000 to Rs 29,000, will have sleaker looks and additional features like higher PMPO and double wOOx technology for stronger bass effects.

Philips is also extending its MP3 battleground to the rural segment, with the launch of a VCD MP3 standalone product for Rs 3990 in July. According to sources the MP3 VCD standalone segment itself is a 500,000 units market, which is growing rapidly specially in areas like Muzaffarnagar, Moradabad, Panipat. These areas are being flooded by cheap Chinese VCD standalones for Rs 2000, with in-built amplifiers, which can be hooked onto the TV to provide complete entertainment. The company intend to target this segment with the new product at Rs 3,990, with additional benefits of the Philips name and a one-year warranty. This would also help arrest the degrowth in the radio cassette recorder segment.

Another focus area for Philips this year will be home theatre systems. It will push the upper end of the DVD segment with home theatre packages in the range Rs 30,000 to 50,000. By 2004 at least 50 per cent of the mini market is estimated to be DVD.

The company will also strengthen the youth positioning of its MP3 compatible products with a tie-up with a music icon around Diwali.

Currently it is taking its promotional campaign ‘MP3 Mania’ around the country with a series of roadshows with Bally Sagoo, the Taj group of Hotels, MTV and Proctor & Gamble. Philips, which has taken an early lead in the MP3 segment, claims a 72 per cent growth in MP3 VCD minis against an industry growth of 6 per cent.

While ORG figures show that the audio segment has registered a degrowth of 7 per cent in the first quarter this year, Philips claims to have grown by 29 per cent. Philips’ MP3 audio portfolio includes VCD mini hifis, the micro system range, DVD range with MP3 playback, portable CD systems and portable players.

Source: Financial Express

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on