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Philips Lights Announces Change of Name to Signify

19-March-2018
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Philips Lights Announces Change of Name to Signify

Philips Lights has announced on Friday that it will be changing its name to Signify, although it will continue to use the Philips brand for the products under the current licensing agreement with Royal Philips.

The company said, the new name symbolises the fact that light becomes an intelligent language which conveys meaning and connects.

Speaking on the name change, Eric Rondolat, CEO of Philips Lighting said, “Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own aand will serve to further unite our 32,000 employees”.

He further added, “At the same time we remain proud to continue the use of the Philips brand on our products”.

According to the company’s statement, the name fulfills the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which stipulates that changes can only made less than 18 months after Royal Philips no longer has a controlling interest.Philips Lights has announced on Friday that it will be changing its name to Signify, although it will continue to use the Philips brand for the products under the current licensing agreement with Royal Philips.

The company said the new name symbolises the fact that light becomes an intelligent language which conveys meaning and connects.

Speaking on the name change, Eric Rondolat, CEO of Philips Lighting said, “Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own aand will serve to further unite our 32,000 employees”.

He further added, “At the same time we remain proud to continue the use of the Philips brand on our products”.

According to the company’s statement, the name fulfills the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which stipulates that changes can only made less than 18 months after Royal Philips no longer has a controlling interest.

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