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P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

08-December-2017
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P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

The exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (IMA) on Thursday at Gurugram. IMA recognises successful, path-breaking and impactful marketing strategies starting from articulation of sharp objectives addressed through a strategy plugging consumer need gaps unearthed through sharp consumer insights.

In this year’s edition of IMA, a total of 44 metals were awarded across four categories and 22 sub-categories.

The big winner this year was MediaCom Communications Pvt Ltd that won five gold, two silver and three bronze metals. Mindshare India came in a close second, winning two gold, two silver and three bronze metals. Bhaskar Bhat, MD, Titan Industries, was conferred with the Lifetime Achievement Award for his significant contributions to the industry. Procter & Gamble won the Marketing Team of the Year award for its #LikeAGirl and #ItTakes2 campaigns.

The other winners included Jio, Madison Media, 93.5 RED FM, and Langoor Digital Pvt Ltd. Jio won two gold metals. Madison Media won one gold and two silver metals. 93.5 RED FM won one gold and silver while Langoor Digital won one gold metal.

The complete list of winners can be seen below:

A. Stages of Brand Building
A1. Category Creation
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd Bronze
 
A2. New Product Launch
S.NO. Brand - Campaign Name Agency Medal
1 Sony Pictures - How 300,000 offline TV viewers switched channels to Sony’s new dance reality show via Zapr Zapr Media Labs Bronze
 
A4. Brand Rejuvenation
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd Silver
2 Procter & Gamble - Pampers #ItTakes2 MediaCom Communications Pvt Ltd Gold
 
A5. Transformational Growth
S.NO. Brand - Campaign Name Agency Medal
1 Changing the Way India Buys Insurance from Offline to Online Policybazaar.com Bronze
2 Jio Catalyst for Digital Revolution Jio Gold
 
A6. Customer Relationship Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Reliance Retail Limited - ‘Chhoti Si Achhai' Utopeia Communicationz Silver
 
A7. Customer Experience
S.NO. Brand - Campaign Name Agency Medal
1 fbb - Stitching Back A Community’s Tattered Pride Mediacom Communications Pvt Ltd Bronze
2 InstaInsure and Saral Max Bupa Health Insurance Silver
3 Future Retail Ltd. - Big Bazaar: Quick Check Out Mediacom Communications Pvt Ltd Gold
 
A8. Use of Analytics/Big Data/AI
S.NO. Brand - Campaign Name Agency Medal
1 Royal Enfield - Problem solving framework to identify and manage crisis Interactive Avenues Pvt Ltd Silver
2 GSK Consumer Healthcare, India - How Boost used Data and Machine Learning to Identify & target kids online Mindshare India Gold
 
A9. Use of Consumer Insight
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd Bronze
2 Royal Enfield - #SheRidesRE – The no cost campaign Interactive Avenues Pvt Ltd Silver
3 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd Gold
 
B. Communications
B1. ABP News Presents Best Use of Television
S.NO. Brand - Campaign Name Agency Medal
1 Hindustan Unilever - Rin KBC Mindshare India Silver
2 Godrej Consumer Products Limited - Bollywood's Hair Secrets Revealed Madison Media Gold
 
B2. Best Use of Print
S.NO. Brand - Campaign Name Agency Medal
1 Hindustan Unilever - Rin Antibac Mindshare India Bronze
2 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd Silver
3 Hindustan Unilever - India's 1st Cloth Newspaper Mindshare India Gold
 
B3. Best Use of OOH
S.NO. Brand - Campaign Name Agency Medal
1 Zee TV - WTP - Dangal Zee Entertainment Enterprises Ltd Bronze
 
B4. Best Use of Radio
S.NO. Brand - Campaign Name Agency Medal
1 Motorola India - #MOTOModJocks Mindshare India Bronze
2 Mumbai Khadde Mein 93.5 Red FM Gold
 
B5. Best Use of Experiential Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Colors Golden Petal Club Viacom18 Media Pvt Ltd Silver
2 fbb - India Did The Denim Dance MediaCom Communications Pvt Ltd Gold
 
B6. Best Use of Digital Marketing/Social Media
S.NO. Brand - Campaign Name Agency Medal
1 Micromax Informatics Ltd. - #AngrezipantiKoAngootha Interactive Avenues Pvt Ltd Bronze
2 Star Plus - Nayi Soch Sparkt Gold
 
B7. Best Use of Omni Channel Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Unlocking the Power of Engaged Customer HCL Technologies Ltd Bronze
 
B8. Best Use of Integrated Marketing Campaign
S.NO. Brand - Campaign Name Agency Medal
1 MMT Assured Hotels MakeMyTrip Bronze
2 Godrej Consumer Products Limited - An Ode to the No 1 Beauty of Punjab Madison Media Silver
3 Jio IPL Jio Gold
 
B9. Branded Content
S.NO. Brand - Campaign Name Agency Medal
1 GSK Healthcare, India - When Horlicks skipped the ad and told a story in rural Bihar Mindshare India Bronze
2 Godrej Consumer Products Limited - An Ode to the No 1 Beauty of Punjab Madison Media Silver
3 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd Gold
 
B10. Innovative Use of Technology
S.NO. Brand - Campaign Name Agency Medal
1 Zee TV - Sa Re Ga Ma Pa Li'l Champs Zee Entertainment Enterprises Ltd Bronze
2 Pizza Hut - Frictionless Consumer Experience on all Digital Assets SingleInterface Bronze
3 GSK Healthcare, India - How Boost used Data and Machine Learning to Identify & target kids online Mindshare India Silver
 
B11. Marketing on a Small Budget
S.NO. Brand - Campaign Name Agency Medal
1 Adhunik Annadata : A Newspaper helps farmers on the road to Income Security Jagran Prakashan Ltd Bronze
2 Pizza Hut India - Moment Marketing Yum! Foods Bronze
3 Bloombergquint - #HomemakersTheBestCEOs iProspect Silver
 
C. Design
C1. Brand Identity/Packaging
S.NO. Brand - Campaign Name Agency Medal
1 Signature Masterclass Diageo India Silver
 
D. Marketing to Unique Audience/with Non Traditional/Mass Media Approach
D1. Not for Profit Sector/Corporate Social Responsibility
S.NO. Brand - Campaign Name Agency Medal
1 Bajao For A Cause 93.5 Red FM Silver
 
D2. Business to Business Sector
S.NO. Brand - Campaign Name Agency Medal
1 Casino Grande : The Gamification of Advertising Sales for Revenue Growth Jagran Prakashan Ltd Bronze
2 Infosys Limited - Reinventing the Tennis Experience Langoor Digital Pvt Ltd Gold
 
E. Excellence Awards
Marketing Team of the Year
Procter & Gamble

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