Top Story


Home >> Marketing >> Article

Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director

Font Size   16
Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director

Perfetti India’s Marketing Director Nikhil Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources. Sharma has been associated with the company for over 15 years now. In his role as Marketing Director, Sharma was responsible for formulating the overall marketing strategy while keeping in mind the media spends topline and bottomline for each of the brands. He is also responsible for capacity planning and research.

Sharma possesses a strong understanding of technical and financial side of the confectionery business. He has worked across cross functional projects including overseeing opportunity scoping and proposal preparation. Under his leadership, the company has launched several successful campaigns - Alpenliebe Kajol & the Crocodile, Re-launch of Big Babol ads, Chlormint Salman Khan campaign of Dobara mat Poochna and Lollipops – Lagey Raho to mention a few. He joined the company as a Management Trainee in 1999 and has played a key role in the company’s growth over the years.

Tags Nikhil Sharma Perfetti Van Melle India

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds