Home >> Marketing >> Article

Percept Media in strategic alliance with Pointlogic

06-June-2011
Font Size   16
Percept Media in strategic alliance with Pointlogic

Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has entered into a strategic alliance with Pointlogic, a provider of integrated marketing communications and marketing ROI solutions. Through this alliance Percept will customise and localise the offerings from Pointlogic and apply them to Indian advertisers and marketers using consumer insights and expertise.

As media channels evolve, it has become increasingly difficult to compare the performance of each media channel. Percept and Pointlogic will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies. Percept will apply Pointlogic methods and tools leading to services to gain a competitive advantage in the media and communications domain.

Commenting on this strategic alliance, Shripad Kulkarni, CEO, Percept Media, said, “This alliance will translate into a great boon for the Indian corporations and brands who will not only be able to review the effectiveness of their past campaigns, but also efficiently optimise their future communications. The beauty of the application is that it covers the entire spectrum of integrated marketing communications.”

Peter Kloprogge, Founder & CEO, Pointlogic, added here, “India provides a huge opportunity for brands and as such also for agencies and consultancy firms helping clients introduce and optimise the brand value. On the other hand, it would be naïve to think that practices from around the world would be immediately applicable in India where we’re dealing with a fast growing market, complex demographic profiles, huge differences per region, etc. We have no doubt that Percept Media is the right partner as they add an enormous amount of local knowledge & expertise and the ability to operate full-service within the Percept Group.”

A wide range of applications will be offered to Indian advertisers and brands. These tools will not only provide a greater insight into the performance of past messaging, but also focus on how insights can be gained to optimise and forecast the effect of future campaigns.

The tools utilised will aid to garner:
• Insight into the ROI of media spends
• Determine the media budget and the allocation among communication channels
• Optimal design of promotion policy
• Optimal anticipation of competitors’ actions
• Insights into effects of other marketing decisions (price & distribution)
• Insights into effects of factors that cannot be influenced (weather, holidays, etc.)

Pointlogic specializes in business analytics for the marketing industry. Keeping in mind India’s current economic growth, Pointlogic plans to make India as one of their operational servicing hub for their global clients.

Percept with 62 offices spread across India and the Middle East, and capitalised billings of Rs 26 billion (FY11), works with over 600 brands across a wide spectrum of categories at any given point of time. The objectives and strategies of the client’s communication campaign will be carefully considered before the application of various tools. Percept Media will processes these diverse variables and translate these insights into creating communication plans that influence the stimulators for the brand in a positive manner for the identified target audience. 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business