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Percept appoints Prabhakar Mundkur as Director, Business Strategy

04-April-2014
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Percept appoints Prabhakar Mundkur as Director, Business Strategy

PrabhakarMundkur has been appointed Director, Business Strategy, Percept Limited with effect from April 1, 2014.  

As Director, Business Strategy at Percept Limited, Mundkur will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group. He will work closely with the CXOs of the various businesses across Percept to identify and leverage strategic business and synergy opportunities to herald the next growth phase for Percept in the Entertainment, Media and Communications domain.

Mundkur joined Percept/H as COO in January 2005, was elevated to the post of CEO in 2011, and was appointed Executive Director on the Board of Percept/H in 2013. He played a pivotal role in spearheading the agency's growth over the past nine years with prestigious business wins including Canon, Toyota, SBI Mutual Funds, Olympus, Force India, Fedex, Carlsberg, Indian Oil,  Zee Digital,  and a host of other blue chip businesses. The agency rapidly climbed the Brand Equity Ranking after Mundkurjoined Percept H and the  Planning and Creative departments grew from strength to strength under Mundkur’sguidance and went on to win many prestigious industry accolades spanning Cannes, to getting Percept H being selected in the Top 10 Hakuhodo campaigns in the APAC region in 2014.  Mundkurhas been a Campaign A lister for the past 4 years.

AmitavaMitra, COO, Percept/H will be taking over the strategic and operational responsibilities of Percept/H from Mundkur.
Commenting on his appointment,Mundkursaid, “I have been part of the Percept family for a long time and have been an integral part of its successful growth story. I have witnessed quantum leaps in our business with path breaking concepts and ideas that became talk points of the communications industry. I hope to further upscale our strengths and streamline our synergies across the Percept Group to create unparalleled value to our stakeholders going forward.”

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