Slice mango drink will now be available as an aerated drink with 10 percent real fruit juice, just the way it was when Pepsico Inc. first introduced it in the US in 1984, say news reports.
This new Slice will have more fruit content, fewer calories and different, ethnic Indian flavours like guava, chilli, jeera, as well as mainstream flavours like lemon, apple, and orange.
The fizzy Slice will be 30 percent cheaper than other carbonated and non-carbonated drinks that Pepsico has in India, priced at Rs 12 for 250 ml PET bottle.
Pepsico is expecting to up its market share in the rural and semi-urban markets through this pricing strategy.
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