Top Story

e4m_logo.png

Home >> Marketing >> Article

Pepsi introduces three new Mirinda variants

24-September-2004
Font Size   16
Pepsi introduces three new Mirinda variants

Mirinda today launched three flavours - Mirinda Mango Tingle (a blend of orange and mango), Mirinda Strawberry and Mirinda Apple - for the Tamil Nadu market. Tamil film actor Vivekh endorses these products.

Mr Lloyd Mathias, Executive Vice-President (Marketing), Pepsi Foods, said that the company decided to launch these flavours in Tamil Nadu because it was a large consumer of carbonated soft drinks and fresh fruit juices.

The company decided to launch these flavours for a short period - hence the limited editions tag - to stir up the market, he added. The new drinks are available in two pack sizes - 200 ml returnable glass bottles and 600 ml PET - at Rs 6 and Rs 18 respectively.

Mr Venkat Shankar, Head, Pepsi Southern Region, said that the company had increased the price of the 200 ml pack from Rs 5 by a rupee because research had shown that the market was ready for the higher price band.

These products have been launched in time for the festive season, he added.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by