Home >> Marketing >> Article

Paytm is the Exclusive Ticketing Partner for Delhi Daredevils’ Home Games This VIVO IPL Season

14-March-2018
Font Size   16
Paytm is the Exclusive Ticketing Partner for Delhi Daredevils’ Home Games This VIVO IPL Season

Paytm is the exclusive ticketing partner for Delhi Daredevils’ home games in the upcoming VIVO IPL Season.

Paytm, India’s largest mobile-first financial services platform has announced that it is the exclusive ticketing partner for the Delhi Daredevils in the upcoming 11th edition of the VIVO Indian Premier League (VIVO IPL). Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

DD fans will be able to experience the most seamless cricket-watching experience with Paytm. The company will leverage its extensive network to offer DD fans a first-of-its-kind consistent omni-channel ticketing and shopping experience. The company, along with Paytm-Insider, will host tickets for all DD home games and handle everything from in-stadium and counter payments, refund on cancellation for both online and offline sales. It will also manage the DD loyalty program and host official merchandise sales on Paytm Mall and various other channels.

Paytm’s expertise in ticketing along with Paytm-Insider’s experience in events discovery will lead to greater ticketing volumes for the Delhi Daredevils franchise. Paytm will also leverage Insider.in’s online and offline marketing channels to create nationwide buzz around upcoming Delhi Daredevils games and driving greater audience engagement.

In a first-of-its-kind move, Paytm would make match tickets available through its network of over 200+ Partner Stores in Delhi NCR. Fans will also be able to get a special DD-Paytm Food & Beverages Payments Card online before the game as they book their tickets and use it for all food or beverage purchases at the stadium. This DD-Paytm Food & Beverages Card can be recharged instantly before or during the match using the Paytm app. This move will streamline the sale of food & beverages during the games and make it more convenient for fans who visit the stadium to enjoy the game.

Madhur Deora, Chief Financial Officer and SVP, Paytm said “We are proud to partner Delhi Daredevils, as they embark upon an exciting VIVO IPL season with one of their best squads ever. Paytm Entertainment is focused on helping our partners grow their business through innovation and helping them offer a superlative experience to their customers –in movies, events, and now – DD Home Games. We are committed to bringing our scale and ecosystem to solve pain points like online and offline bookings, fan-club management, payments, merchandising and much more. We believe we are uniquely placed, and are fully committed to innovating for our customers and our partners.”

Hemant Dua , Chief Executive Officer , GMR Sports Pvt. Ltd said "Fan experience has always been one of our top priorities. An integration with a partner like Paytm is a step in that direction. We also hope to leverage Paytm's expertise to create a seamless experience for all the fans." Paytm will manage the end-to-end ticketing experience for what promises to be an exciting season of T20 cricket. DD Fans & Paytm customers can book their tickets online, on the Paytm website, app, or Insider.In, with which Paytm will be managing ticketing and operations for these matches or scan the Paytm QR placed at the ticket counters and book tickets offline”.

Paytm has aggressively moved into the cricket ticketing space over the last year, as the official ticketing partner for India-Sri Lanka and India-New Zealand matches in Delhi, Mohali, Indore and Dharamshala.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business