Top Story


Home >> Marketing >> Article

Paytm appoints Jaskaran Kapany as Vice President, Marketing

Font Size   16
Paytm appoints Jaskaran Kapany as Vice President, Marketing

Paytm has appointed Jaskaran Kapany as Vice President, Marketing. Kapany has over 12 years of experience in the field of Advertising & Marketing. Prior to Paytm,  he was VP, Marketing & E-commerce, at ICICI Prudential Life. As Vice President - Marketing at ICICI Prudential, he spearheaded all national brand-building, consumer initiatives & was responsible for making ICICI Prudential an iconic & most trusted branded over the years. He was responsible for the ICICI’s ‘Achche Bandeh’ campaign. He also managed the company’s E-commerce business for a short while.

His functional expertise includes large scale brand building, strategy, consumer insights, media strategy, buying & research.

Prior to ICICI Prudential, he worked at Lowe Lintas  & JWT on brands like Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC), etc.

Tags paytm Jaskaran Kapany

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular