Top Story

Home >> Marketing >> Article

Patanjali's 'Swadeshi jeans' amuses Twitterati

13-September-2016
Font Size   16
Patanjali's 'Swadeshi jeans' amuses Twitterati

Yoga guru Baba Ramdev is once again in the news with Patanjali group announcing its entry into the branded apparel segment with ‘Swadeshi Jeans’ as a plan to compete with other multinational brands. According to reports, the group expressed their interest to enter Pakistan and Afghanistan markets as well with its FMCG products depending on the political situation in both these countries.

Patanjali also wants to enter edible oils and home products like toilet cleaners, where the group has seen a huge vacuum in the market for good players. Reportedly, Baba Ramdev even stated that his proposed plants in Mihan, Nagpur, will be the biggest unit in the country and that he will invest a sum of around Rs 1,000 crore for the infrastructure and machinery in the area.

The group is aiming for a 100-200% growth over the next 5-10 years. It has also been reported that Baba Ramdev claims that this wouldn’t be an impossible feat with the brand diversifying into various segments. The distribution system and supply chain are also being strengthened to achieve this ambitious growth target. He has also made a mention of Patanjali network of 5,000-6,000 pan-India distributors and another 1000 megastores in high potential markets that will boost the growth. It will also soon venture into online sales as per the collaboration with online shopping giant Amazon

The company has really gone aggressive in the last one year - from diversifying their business, to launching prominent ad campaigns, to topping the BARC advertiser list almost every week, Patanjali has always managed to stay in the news for some reason or the other. After ASCI, the advertising watchdog upheld few of Patanjali ad campaigns; the latter decided to even drag ASCI to court.

According to BARC data for week 35, Patanjali has topped the ‘Top 10 brands across genres’ list with 25,749 insertions.  For week 34, the brand led the chart with 25,980 insertions and for week 33, Patanjali again maintained the top spot with 24,828 insertions.

Social media buzz:

Twitter has been buzzing with hilarious memes and trolls on the Swadeshi jeans ever since the news came out. 

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Yoav Tourel has been promoted as Head of Sales for Asia Pacific and Helena Gavros as the Head of Brands and Agencies for Southeast Asia. Also, Anand Makhija has been promoted as the Director of Busine...

Karan Kumar says Fabindia tries to engage with customers only intermittently

In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018