Top Story

e4m_logo.png

Home >> Marketing >> Article

Patanjali aims for 100-200% growth over the next 5-10 years

26-August-2016
Font Size   16
Patanjali aims for 100-200% growth over the next 5-10 years

Baba Ramdev-led Patanjali Ayurved is leaving no stone unturned to be one of the dominant FMCG players in the industry. Now, it’s aiming for a 100-200 percent growth over the next 5-10 years according to media reports.

It has also been reported that Baba Ramdev claims that this wouldn’t be an impossible feat with the brand diversifying into various segments. The distribution system and supply chain are also being strengthened to achieve this ambitious growth target. He has also made a mention of Patanjali’s network of 5,000-6,000 pan-India distributors and another 1000 megastores in high potential markets that will boost the growth. It will also soon venture into online sales as per the collaboration with online shopping giant Amazon.

Launched in 2006 by Baba Ramdev and Balkrishna, Patanjali Ayurved presently manufactures 350 products ranging from personal care, food to health and farming and is already giving stiff competition to other majors like Nestle and HUL in the market. Even when it comes to marketing, the company is extremely aggressive with its advertisement campaigns on every medium possible from radio to television.  Going by BARC data, the firm is always seen topping the advertiser’s chart on most occasions. 

Tags Patanjali Baba Ramdev growth FMCG

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients