Top Story

e4m_logo.png

Home >> Marketing >> Article

Parryware initiates CSR drive to build toilets in 25 schools

06-September-2014
Font Size   16
Parryware initiates CSR drive to build toilets in 25 schools

Parryware has announced its plans to build toilets in 25 schools across the country. The initiative is part of the company’s corporate social responsibility (CSR) plan and is inspired by Prime Minister Narendra Modi’s ‘Swach Bharat Programme’ that emphasises on the need for better sanitary conditions in the nation with a special focus on toilets in schools.

Parryware will be targeting schools in cities such as Coimbatore, Indore, Erode, Bhiwadi, Sriperumbudur, Pantnagar, Alwar and Ranipet as part of the initiative. Wherever applicable, it will be constructing separate toilets for girls. Parryware had earlier announced the launch of a new low-cost Indian-style toilet, Pan, which would suit the requirement of the ‘Swach Bharat Programme’.

Pau Abello, Managing Director, Roca Bathroom Products said, “The Prime Minister’s vision of providing sound sanitary conditions to each citizen of the country is laudable. Fortunately, we at Parryware, as India’s frontrunners in bathroom solutions are in an ideal position to contribute meaningfully to this dream project. We will be using our CSR funds towards building toilets across schools and hopefully restoring the dignity of students so that they don’t have to resort to open defecation.”

He further said, “CSR is also in the DNA of Parryware’s parent company, Roca, to provide better sanitation and water access to Indian people. This is also done with Roca NGO, We Are Water, which is carrying out and financing projects in India since many years ago.”

As per industry statistics, in India, only 40 per cent of the total population has access to toilets. During his Independence Day speech, Prime Minister Modi had outlined his vision of all schools having separate toilets for boys and girls within a year. He had also appealed to the corporate sector to build toilets in schools as a part of their Corporate Social Responsibility.

Tags Parryware Swach Bharat Programme Narendra Modi Pau Abello

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...