Panasonic launches Diwali campaign #Right2Breathe against air pollution
Talking about the campaign, Sarthak Seth, Head Brand and Marketing Communications, Panasonic India, said, â#Right2Breathe is a fresh spin on the timeless use of symbols, it gets people to stop and think â this Diwali do I want my contribution to be the crippling pollution or make my environment pollution free. Panasonic will create a movement by encouraging people to pledge for âRaise Your Voice, Not Your Noiseâ. With this campaign we reinforce the companyâs vision of pursuing a better life for each individual and realizing a better world with our contribution to the environment.â
The campaign facilitates a âHappy Diwaliâ mask filter on Facebook and includes distribution of physical masks by the company. The social movement originating from Facebook allows users to apply a Facebook Static image filter to selfies taken via the app. The air mask filter will be available to users who follow Panasonic India on Facebook. Moreover, special kits with customized physical masks are being distributed among traffic policemen and daily pedestrians to instill and share the idea of how a cheerful Diwali can no longer exist with the unrepairable damage that we do to our environment.
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