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P9 out to strengthen pan-India presence; to foray into South markets, UP, Bihar

04-July-2008
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P9 out to strengthen pan-India presence; to foray into South markets, UP, Bihar

P9 Integrated, the movie marketing company that offers 360-degree entertainment marketing solutions to Bollywood, Hollywood and regional films, is set to further expand its footprint in India. The company has earmarked the next six months to foray into markets of Uttar Pradesh, Bihar, Ahmedabad, Kolkata and Tamil Nadu.

Maneesh Mathur, COO, P9 Integrated, said, “The expansion would help us deliver more to our clients and give us an opportunity to associate with films from the other regions as well. This would, therefore, give us good returns on investments.”

The South India market has been seeing significant action in the film industry there. P9 Integrated intends to enter in this market to ride this wave. “The Tamil viewers are too involved in films. The popularity of films in the South per se is intense and that is one of the reasons why we are eyeing that region,” Mathur added.

While speaking on the revenue boosts that the agency is expecting from this move, Mathur said that it would add 15 per cent to P9 Integrated’s margins. This was one of the steps that would keep the company on the growth curve, which, he admitted, had become “difficult to maintain” in recent times.

Mathur further said that the company had been growing at 200 per cent for the last 3-4 years consecutively, but at the same time added that the company might find it difficult to maintain this pace going forward. P9 officials are quick to state that this had nothing to do with competition, but more due to external conditions such as inflation and spends in terms of marketing.

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