Top Story

e4m_logo.png

Home >> Marketing >> Article

Oswal Group unveils new retail identity – Straps

19-July-2006
Font Size   16
Oswal Group unveils new retail identity – Straps

Oswal Retail Pvt Ltd, one of the leading players in the branded intimate wear retail market in the country from the Oswal Group, on Tuesday unveiled its new retail identity, called ‘Straps’. The move is aimed at expansion and consolidating its presence in the country.

Straps is the repositioned avatar of Oswal Group’s first intimate wear retail venture, Sensa, which was launched two years back. The new identity, called ‘Straps, Your Second Skin Store’, reinforces the company’s commitment towards the growth of the intimate wear retail market with plans to open 120 specialised stores in upcoming malls and key high street locations across the country by 2009.

Speaking on the occasion, Ashok Oswal, CMD, Oswal Group, said, “As one of the leading textile conglomerates in the country, this is the opportune time for us to spread our wings in the flourishing retail industry. Considering our specialisation and expertise in the industry, we have identified the intimate apparel retail as a growth segment for the next five years. We are targeting a group turnover of Rs 1,000 crore by 2010 and we are very optimistic about the retail segment that will contribute to 25 per cent of our turnover by 2010.”

Elucidating on the need for the repositioning, Adish Oswal, Managing Director, Oswal Retail, said, “We have been working on Sensa for the last two years, but in the last six months we felt the need to create a retail identity. Our objective was to build a retail brand and hence, Straps.”

According to management consultancy KSA Technopak, the organised intimate wear retail market in India was pegged at Rs 2,200 crore and was expected to grow at 70 per cent year-on-year till 2009.

Oswal Retail is bullish about the Indian intimate wear market and plans to capture 5 per cent share of the organised retail market by 2010. The company is planning to create a buzz around its new identity by focusing on ATL and BTL activities. There will be CRM programmes, outdoor activities as well as local store marketing. A budget of around Rs 3 crore has been earmarked for this year on marketing and advertising spends.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.