Top Story

Home >> Marketing >> Article

OneAssist asks everyone to keep their appliances #RakhoSambhalKe

Font Size   16
OneAssist asks everyone to keep their appliances #RakhoSambhalKe

OneAssist, an Assistance and Protection Company announced its foray into home appliances, with the launch of ‘HomeServ’. HomeServ is India’s first comprehensive protection plan which allows customers to protect all their key home appliances in just a single plan. OneAssist Consumer Solutions Pvt ltd is a multi-product assistance and protection company for Wallets, Mobiles, Gadgets and Home Appliances – items on which people are extremely dependent on in their everyday lives.

In the digital ad campaign #RakhoSambhalKe, featuring popular stand-up comedian Rahul Subramanian, who takes on the avatar of various appliances (TV, AC and Washing Machine) , to narrate various issues the appliances face in their daily functioning. This digital film series narrates the brand offering with a subtle humour urging users to keep their appliances protected.

Subrat Pani, Co-Founder OneAssist, comments on OneAssist’ s first digital ad campaign, “We believe that it’s important to tell relevant stories, stories that present a slice of life which most of us can relate to. The #RakhoSambhalKe campaign is a refreshing approach which showcases the various issues our appliances face in their routine functioning, due to the quirks of their owner. We chose this route of stand-up comedy as we believed that it’s a subject which needs explanation and not preaching. The videos continue to be seen, liked and shared on YouTube & multiple social media platforms and have already garnered over 15 mn views.”

Rahul Ghosh, Senior Vice President – Senior Creative Director Contract Advertising adds, “A disruptive product needed a disruptive idea. We wanted to create content that made a point without sounding alarming. We thought that the idea of playing agony uncle to appliances could be quite entertaining and conversation-creating. Once we had that, getting Rahul Subramanian on board only helped in pushing it further.”

HomeServ offers comprehensive Assistance & Protection against electrical & mechanical breakdowns, burglary, fire and other perils for Appliances on which consumers are most dependent on. The service covers daily essential appliances like panel televisions, air conditioners, washing machines, microwave ovens, refrigerators, OTG, air purifiers, water purifiers, air coolers, dryers, dishwashers, food processors, geysers, kitchen chimneys and vacuum cleaners and covers appliances even up to 10 years old – across all brands.

HomeServ offers unlimited cashless repairs at the customers’ fingertips through the OneAssist app and ensures that only verified and qualified experts attend to you, while guaranteeing a resolution within 10 days.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on