Top Story

Home >> Marketing >> Article

Oath Hires K. Guru Gowrappan as President & COO

19-April-2018
Font Size   16
Oath Hires K. Guru Gowrappan as President & COO

Oath, a Verizon subsidiary, announced K. Guru Gowrappan as the company’s President and COO on Wednesday. He will report to CEO Tim Armstrong. Guru previously served as Global Managing Director at Alibaba Group and had quit in March.

He will be leading Oath’s operations and global growth strategy, as the company enters its second year. Leveraging his experience in scaling businesses globally, Guru will work with CEO Tim Armstrong and the Oath and Verizon leadership teams to cement Oath’s position as a powerhouse of trusted media and technology brands including AOL, BUILD, HuffPost, MAKERS, TechCrunch, Yahoo Mail, Yahoo News and Yahoo Sports.

In his role as President & COO, Guru will be responsible for the day-to-day operating businesses at Oath including all of the consumer and customer brands, operations, products and technology.

“Oath serves a billion global consumers and the world’s most important brands in the most disruptive area of the economy and adding Guru as President and COO will accelerate our clear vision into a platform for growth for years to come,” said Tim Armstrong, CEO, Oath. “We have an amazing ecosystem of digital brands and platforms, the backing of the best mobile company in the world - Verizon, and a culture centred around the best external and internal talent we can work with as a company - and those strengths are only going to get stronger by adding Guru to help lead the company into the future,” he said.

“There’s no other industry that can change history like ours can, and no company better poised for rapid global growth than Oath,” said Gowrappan, President and COO, Oath. He added, “Very few companies in the world have the ecosystem potential that Oath has. The content and technology across Oath and Verizon create a huge market opportunity, and I look forward to joining the team to help the company through the next phase of global growth.”

At Alibaba, Guru was the Global Managing Director focused on international expansion for key consumer and enterprise products across e-commerce, entertainment & media, payments and the entire commerce enabling stack. Previously, he was Chief Operating Officer at Quixey, a mobile startup and prior to that he was the COO for Growth / Emerging Initiatives at Zynga. He has also held several leadership roles at Yahoo and Overture.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands