Top Story


Home >> Marketing >> Article

Northpoint Centre to organise a workshop on growth strategies

Font Size   16
Northpoint Centre to organise a workshop on growth strategies

Northpoint Centre of Learning, Lintas, is organising a residential workshop on Implementing Growth Strategies. The workshop, to be held between May 6 and 8, 2004 will be conducted by Hrishi Bhattacharyya. Bhattacharyya, till recently, was Sr Vice President, Unilever Corporate Headquarters, Europe.

The workshop would be an open enrolment programme, designed for senior level executives who are responsible for, or who are about to take over the formulation and implementation of growth strategies. This would include Marketing Managers, Innovation Managers, Business Strategy Heads and Senior Finance, Logistics and HR Managers, working in cross-functional growth strategy teams. In the workshop, Bhattacharyya, with his background and experience, would uniquely combine conceptual learning with down-to-earth implementation issues. He would bring in a global perspective with insightful knowledge of Indian and Asian markets.

The workshop would identify three key drivers: the cycles that consumer priorities go through, the cycles associated with technology and, the life of business systems. Core takeaways from the workshop are expected to be a strong conceptual framework of how to think and plan a high growth platform and how to implement it by reacting and reengaging strategically.

It promises to be a blend of practice and theory and, a number of case studies are there on the agenda. Fee for the three-day workshop is Rs 45,000 per delegate, inclusive of residential programme, stay and material.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds