Top Story

Home >> Marketing >> Article

Network 18 to Launch its 'India Hoga Clean" Campaign Anthem Composed by Raghu Dixit

Font Size   16
Network 18 to Launch its 'India Hoga Clean" Campaign Anthem Composed by Raghu Dixit

Network18, India’s most diversified news network is all set to launch a refreshing musical anthem for the platform’s notable ‘India Hoga Clean’ campaign. The popular initiative which encourages citizens to keep their city clean has now found its musical voice in the renowned singer - Raghu Dixit, who is known for presenting Indian folk fusion with rock music. Raghu with his team, has composed a special anthem for this campaign in his signature style that will resonate with the millennial population.

On this musical launch, Raghu Dixit expressed, “This is an issue that is close to our hearts. We would love to do our bit and while we will strive along with this campaign to make a difference in our neighbourhoods, we would also love to cause a greater impact. I would love to believe that when this song is being played or hummed, everyone listening is stirred into action, we will be able to make a giant difference to our country’s cleanliness.”

With the current generation shaping the future of the country, it is imperative to reinforce the message of a clean country. The anthem intends to communicate this message in a way only music can, and awaken the conscious thought amongst the citizens of the country to play their part.

The campaign has already garnered attention from the masses and has motivated and inspired citizens to keep their environment clean. This initiative was started with a series of on-air episodes which highlighted the spirit of Good Samaritans, who proactively came forward and took up the responsibility to maintain hygiene in their respective cities. With their stories being highlighted, they began to gain social media traction and could further leverage their reach to take the cause ahead and reach out to people from different areas in their city.

Under the ‘India Hoga Clean’ campaign, cleanliness drives were conducted in schools of Mumbai by these Good Samaritans in their respective cities.
The campaign will culminate on 23rd March, 2018 in Mumbai. At the event, citizens who have made remarkable contributions through their noble acts for the initiative will be felicitated.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time