The ready-to-drink milk market just got another flavour, with the big-gun of the food industry, Nestle India, joining the fray. The food-major launched its Fruit `n Milk in the Delhi market, after having launched in Mumbai and Pune last week.
The product was launched in mango and strawberry flavours, priced at Rs 15 for a 200 ml tetrapak and is being manufactured for Nestle by Dynamix, sources said.
According to company sources the product would initially be placed in the three mentioned markets, following which it would be rolled out at other centres.
While the flavoured milk market is already thriving with activity, thanks to products in this category from Britannia and Mother Dairy, the closest competitor is expected to be N-joi from Parle Agro, sources said.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media