Top Story


Home >> Marketing >> Article

Nestlé celebrates 100 years in India

Font Size   16
Nestlé celebrates 100 years in India

This year, Nestlé is celebrating ‘100 years of Building Happy Nests’ in India and of providing ‘Good food, Good Life’. Patrice Bula, Global Head of Sales and Marketing and EVP, Nestlé S.A., travelled to India to better appreciate the Indian market, changing consumers and the rapidly increasing distribution of Nestlé products.

He travelled out of the metro cities to Nagpur and smaller markets in the interior to experience the consumer purchase behaviour. He also visited consumer homes to understand the ‘consumer habits and aspirations’, which is a continuing thrust area for Nestlé India and also met with the sales and marketing teams for a deeper insight into their activities.

Concluding his brief visit, Bula strongly endorsed the strategic work in sales and marketing at Nestlé India and stated, “Nestlé is now celebrating very successful 100 years in India, continually building on consumer trust. We firmly believe that sales and marketing is about responsible engagement with consumers, in line with our spirit of providing ‘Good Food, Good Life’.”

Expressing his satisfaction over the way Nestle India has been performing in the country, Bula said, “I have seen some very good innovations and renovations in advertising communication, product development and in expanding the distribution network, and our brands – Maggi, Nescafe, Kit Kat, Everyday, Nestle, Polo, amongst others, are continuing to get stronger.”

With the impact of economic growth and changing lifestyles in India, he stressed on the need for science based nutrition in products that are consume every day. “I am sure that the sales and marketing team will continue to harness our global expertise in R&D and nutrition and the next 100 years will clearly be even more exciting for Nestlé in India,” he concluded.

Tags Patrice Bula Maggi Nescafe Kit Kat Everyday Polo

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.