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NatureFresh Announces Strategic Partnership with Delhi Daredevils as a Principal Sponsor for IPL 2018

07-March-2018
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NatureFresh Announces Strategic Partnership with Delhi Daredevils as a Principal Sponsor for IPL 2018

NatureFresh, the home-grown brand of Cargill’s food business in India, announced, today its association with Delhi Daredevils (DD), as its principal sponsor in the 11th season of the Indian Premier League (IPL), commencing in April 2018. Based on the premise of providing ‘extra bounce in everyday life’, the brand association will be for all the three sub-brands under its portfolio namely, NatureFresh Acti-Lite Refined Oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.

Beginning with this season of the IPL, DD team jersey will prominently sport the NatureFresh logo on the back, for two seasons in a row. In addition, the NatureFresh brand, along with the Delhi Daredevils, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and the DD fans across India.

Announcing the tie-up, Deoki Muchhal, Managing Director, Cargill’s food business in India said, “As a consumer brand, we are always looking for relevant avenues and associations to engage with our consumers. NatureFresh as a brand represents active living, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We especially chose to join hands with the DD as principal sponsors because our loyal consumer base lies in this region. The Daredevils are an exciting mix of seasoned players and new talent, and I would like to wish them the very best for a successful season ahead.”

Welcoming Cargill India on board, Mr. Hemant Dua, DD Chief Executive said “NatureFresh is now an integral part of the DD family and it is indeed a delight to be associated with Cargill India. The brand with its loyal customer base will work as the perfect addition to our squad, allowing us to expand our reach over a wider audience. I would like to thank them again for their support and look forward to an exciting season ahead.”

Coached by Ricky Ponting and captained by Gautam Gambhir, Delhi Daredevils has added some exciting talent for this season, including explosive all-rounder Glenn Maxwell and the under-19 team’s captain Prithvi Shaw. The team also retained popular young talent such as Rishabh Pant and Shreyas Iyer, from its earlier seasons. The team made an interesting move by adding 17-year-old spinner Sandeep Lamichanne from Nepal to its team.

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