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Nail-biting finale over, now a look at the valuations and future of IPL

22-May-2017
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Nail-biting finale over, now a look at the valuations and future of IPL

The Indian Premier League (IPL) season finale was held on Sunday and the intensity, glamour, support, the nerves and excitement that are a hallmark of this shortest format of the game reached a deafening crescendo.

The final rankings of the teams and players are already out while the positions of the brands advertising in IPL will be out shortly and all this will matter immensely in the gross brand evaluation that IPL will achieve this year. The Mumbai Indians franchise won the 10th edition of the IPL and the Rising Pune Supergiants were the runner-ups, losing by just one run in the finale yesterday.

Last Year, DUFF & PHELPS released a report on Brand Values of IPL and the playing teams. Let’s take a look at the evaluations last year and the team performance this year along with the present sponsors.





The two IPL franchises, Rajasthan Royals and Chennai Super Kings, which were suspended by the Supreme Court order two seasons ago, will be back next season in 2018.

According to IPL Chairman Rajeev Shukla, if Rising Pune Supergiants and Gujarat Lions have to play in 2018 season, it would be through a fresh bidding process. Also, there will be fresh bidding for all IPL players, but the retention policy of a few players may still be considered.

IPL media rights (broadcast/digital/mobile) will be given for five years instead of ten. Also, the title sponsorship deal with VIVO ends after the 2017 season and it will once again go under the hammer. VIVO held the title sponsorship for 2 years. Before VIVO, Pepsi held the title sponsorship for 3 years and DLF for 5 years. The title sponsorship fee has risen considerably and is expected to be much more in the next bid.

Television no longer remains the only platform to consume IPL- related content. Viewership on digital platforms (phones, tablets, computers, etc.) also increased multi-fold in the last few years. Star India’s Hotstar, which holds Internet and Mobile broadcasting rights for IPL, touched 100 million in viewership last season and is expected to be doubled in the current season.

Tags Brand Valuation Chennai Super Kings DUFF & PHELPS Hotstar Rajasthan Royals Rising Pune Supergiants Vivo

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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