Top Story


Home >> Marketing >> Article

Mumbai to host Businessworld Most Respected Company Awards 2004 on October 29

Font Size   16
Mumbai to host Businessworld Most Respected Company Awards 2004 on October 29

Businessworld Company Awards for the year 2004 will be unveiled in Mumbai on October 29. The awards this year will feature three additional, rapidly-growing industry sectors like IT-enabled services, insurance, and auto ancillaries sectors to represent emerging businesses.

The chief guest for the function will be the Finance Minister P Chidambaram. Those attending the ceremony will include the India Inc chieftains. This year, the awards are being presented by UB group’s premium whiskey brand McDowell’s Signature.

Throwing light on the judging process, DN Mukerjea, Deputy Editor, Business World, said, “Unlike other corporate awards that are based on a jury process, these awards are a peer-perception survey, conducted by India's leading market research firm IMRB”. The survey covers over 1200 senior executives including CEOs. “These awards go beyond the quantitative parameters of companies like profitability and market share and are based on how an organisation is perceived by the industry. Started in 1983, the rational behind this survey was to evaluate the company performance. We wanted to go beyond just numbers and reach the soul of the company”, he added.

There are 19 broad parameters for rating companies including quality, ethics, transparency, dynamism, innovation, customer satisfaction and so on. Besides the title trophy, companies will also contest for three distinctive categories such as the most ethical company, most globally competitive company, and the most dynamic company.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube