Top Story


Home >> Marketing >> Article

MRSS India makes three senior appointments

Font Size   16
MRSS India makes three senior appointments

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant.

Madhumita Chattopadhyay ,Vice President has about 25 years of experience in brand management, business strategy and marketing research. She was associated with ABP for 14 years as VP, in charge of one of the strategic business units and was also the editor of the most popular women’s lifestyle magazine in west Bengal , Sananda. She also worked in market research agencies like IMRB International and TNS Mode. She was a member in the Technical Committee of National Readership Survey (NRS).

R Kumar, Consultant an MBA and BE, has over two decades of experience in Market Research, KPO operations, research experience mostly in customised, quantitative studies. He has also worked with GFK Mode, Aon Hewitt Associates, TNS , AC Nielsen ORG – MARG. Products that he had worked on largely consumer products/services, durables, tourism, media/polling, healthcare (mostly OTC). He had also presented papers at MRSI, ICPOOP (Cairo).

Praveen Mettelu has about nine years of experience in Qualitative Research. He had worked with Hansa, Quantum Research, The Third Eye and Nielsen. Praveen has a keen sense over client requirements, business assessments and generating consumer insights partner clients short and long term strategies and also worked comprehensively in Automotive, Social and FMCG. Apart from this he has a exposure in the media, digital, technology and, health and pharma, telecom, appliances, retail and finance space.

Welcoming all three of them to MRSS India, Raj Sharma, Chairman of the company commented, "Onboarding these three team members on board is a huge boost to the value that MRSS offers to its diverse client base. Together these individuals have more than 60 years of Market Research Experience that will push the agency to newer heights."

Tags Madhumita Chattopadhyay MRSS India Raj Sharma

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular