Home >> Marketing >> Article

Monte Carlo signs Publicis India to drive its creative mandate

12-July-2018
Font Size   16
Monte Carlo signs Publicis India to drive its creative mandate

Apparel brand, Monte Carlo Fashions Ltd., has announced Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

The agency will work towards the ideation and creation of communication material for all media including print, TV, outdoor and transport media, radio, digital, brochures, booklets, in-shop materials, collaterals etc.



Launched in 1984 by Oswal Woolen Mills Ltd., Monte Carlo Fashions was the flagship company of Nahar Group. The launch was a significant step in the evolution of branded garment industry in India. For the road ahead, the company has drawn up some ambitious plans for the Indian market and will look up to Publicis India to bring its growth ambitions to life via its communication strategy.

Speaking on the partnership, Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. said, “Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand.”

Sharing her views, Srija Chatterjee, Managing Director, Publicis India said, “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”

Ravpreet Ganesh, Executive Director, Publicis India added, “Monte Carlo is the definitive Indian brand. To reinterpret a brand's strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work."

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told