Top Story

Home >> Marketing >> Article

Moneycontrol Appoints Quasar as its Digital Media Agency

Font Size   16
Moneycontrol Appoints Quasar as its Digital Media Agency

Moneycontrol, India’s leading financial and business platform, a part of Network18 Group, after a rigorous multi-agency pitch, has handed over its digital mandate to Quasar. The pitch process saw participation from other leading digital media agencies in the industry. The mandate covers digital creative services and content development.

Speaking on the new appointment, Gautam Shelar, Business Head, Moneycontrol said, “We are delighted to partner with Quasar. They have demonstrated a clear understanding of our vision and aligned the same with their capabilities. This year, we intend to supersede our standing as the leading financial platform in the country. Quasar has a strong grip on brand’s expectations and a well-defined path of how it can contribute towards assisting Moneycontrol to not only achieve but also exceed its goals as a digital-first brand.”

Saugata Bagchi, Business Head – Quasar said, “We are excited to partner with Moneycontrol to manage the brand’s digital mandate. The platform’s existing grasp of the pulse of its audience gives us a great head-start as we begin this association with them. It will be a great experience to be working along with cross-functional teams at Moneycontrol to do justice to their communications objectives.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time