Home >> Marketing >> Article

Mondelēz International announces key leadership appointments

17-May-2018
Font Size   16
Mondelēz International announces key leadership appointments

Mondelēz International has announced the elevation of Prashant Peres, previously Director – Marketing (Chocolates), Mondelez India, to a new regional role of Senior Director, Chocolate Equity & Innovations, AMEA, Mondelēz International, effective March 1st, 2018.

Furthermore, in line with the company’s ongoing commitment to develop and groom internal talent, the company is pleased to announce Anil Viswanathan as Director – Marketing (Chocolates), Mondelez India, who will succeed Prashant.



Prashant Peres, Senior Director, Chocolate Equity & Innovations, AMEA, Mondelēz International

Serving as the Director – Marketing (Chocolates), Mondelez India since 2015, Prashant has been instrumental in leading the chocolate category turnaround in India, achieving double digit growth despite external economic challenges, such as the sudden currency demonetization and GST implementation. He is credited with launching various successful innovations under Mondelez India’s chocolate portfolio, including a made-in-India innovations like Cadbury Dairy Milk in Lickables in 2017, which is now a global best practice. Mondelez India is the undisputed chocolate category leader in the country and is currently in its all-time high, with respect to market share.



Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India

Stepping into Prashant’s role is Anil Viswanathan, who has been with Mondelez India for about 18 years. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. He has progressed through various product, brand management, and category marketing roles.

Most recently, Anil was part of the Global Chocolate team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, during his stint with the Global Category Team as Senior Innovation Platform Manager, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil, South Africa and South East Asia. Anil has also been instrumental in the launch of Cadbury Fuse in India, in 2016. His close to two decades long connection with the chocolate category and understanding of the Indian market will ensure Mondelez India’s continued reign as the undisputed market leader in the chocolate category in the country.

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon