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Mindshare’s Norm Johnston appointed CEO of Unruly, News Corp

05-April-2018
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Mindshare’s Norm Johnston appointed CEO of Unruly, News Corp

Media giant News UK’s video-advertising tech unit, Unruly, has appointed Mindshare's Norm Johnston as their CEO, according to reports.

Johnston replaced CEO and co-founder Sarah Wood, who announced in October 2017 that she would be assuming the role of non-executive chair of Unruly’s board. Based in London, Johnston will report to Rebekah Brooks, CEO of News UK. “Norm’s data-driven approach and deep understanding of marketers’ requirements will be invaluable to Unruly clients and the wider News Corp business. He is a programmatic pioneer with truly global experience,” said Brooks in media reports.

In 2015, News Corp acquired Unruly for a deal worth more than $90 million. Unruly operates a video advertising marketplace, UnrulyX, which promises “brand safe” placement on premium sites and social media on behalf of clients.
Johnston has been involved in digital marketing since the '90s. In 1997, he launched Modem Media UK, one of Britain’s first digital agencies. After Modem was acquired by Publicis Groupe in 2007, Johnston joined GroupM’s Mindshare, where he has been global chief digital officer as well as CEO of its FAST business unit, which has over 2,000 employees worldwide. He was last seen as the chief digital officer of GroupM’s Mindshare and CEO of Mindshare FAST.

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