Top Story


Home >> Marketing >> Article

Mindshare Singapore appointed media agency-of-record by Wearnes Automotive

Font Size   16
Mindshare Singapore appointed media agency-of-record by Wearnes Automotive

WPP’s global media agency network, Mindshare, has been appointed by Singapore’s largest luxury automotive retailer, Wearnes Automotive, to handle its marketing communications. The decision was made after a 3-way competitive pitch.

Mindshare Singapore will be working on all media planning and buying duties for the entire portfolio of Wearnes brands locally—Aston Martin, Bentley, Bugatti, Infiniti, Jaguar, Land Rover, Renault and Volvo. 

The appointment is effective January 1st 2016, with the transition process commencing shortly.

Commenting on the win, Nick Seckold, CEO of Mindshare Singapore said, “We are very excited to be appointed as Wearnes’ media agency in Singapore. Mindshare has a long history within the automotive sector and I am so pleased we have the opportunity to apply that experience with Singapore’s premier automotive distributor/ retailer.. The media landscape has changed dramatically over the last few years so we look forward to working with Wearnes on designing bespoke customer experiences for their brands both on and offline.”

Tags WPP Wearnes Automotive Media Planning Media Agency Marketing

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by