Top Story

e4m_logo.png

Home >> Marketing >> Article

Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

29-August-2016
Font Size   16
Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology.

In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, he will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

M A Parthasarathy, Chief Product Officer, Mindshare – South Asia, commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity &drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results."

Commenting on his new role, Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards”

Upadhyay brings to Mindshare a rich experience of over 15 years, 12 of which have been in the Data and Technology space. He has worked with companies like SAS India Pvt. Limited, Reliance Retail Ltd, Bharti Telenet Limited – AirTel etc. He has expertise in various facets of Business Information Management with strong emphasis on Data Management (Integration, Migration, Data Quality, Data Governance, Master Data Management and Performance Management) and Customer Analytics

His role has been effective from July 1, 2016.

Tags Mahendra Upadhyay M A Parthasarathy

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients