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Millward Brown, IMRB join hands to set up new JV company in India

16-February-2008
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Millward Brown, IMRB join hands to set up new JV company in India

Global market research leader Millward Brown and IMRB have joined hands to form a JV company, Millward Brown India. Shishir Varma, formerly President of Millward Brown Japan, has been roped in as Managing Director of the new company, which will commence its operations from March 2008. Millward Brown will have a majority share in the JV, which will open offices in Mumbai, Delhi and Bangalore.

Commenting on the move, Eileen Campbell, CEO, Millward Brown, said, “In recent years, India has become an extremely important global business player. This is why we felt the time was right to set up a standalone Millward Brown company – one that focuses on using Millward Brown’s expertise in the brands, media and communications space to help local and multinational marketers build and grow their brands. Shishir, who has significant international experience as well as a great understanding of the issues that our clients are facing in the rapidly growing Indian economy, is the ideal person to lead this new venture.”

Varma, said, “It will be an honour to return to India as the leader of this exciting new business. Our aim will be to build a thinking organisation that develops appropriate new solutions to add value to our clients’ businesses. Another key focus for us will be to contribute to the continuing development of the industry by giving market research professionals a rewarding and challenging career in this new company.”

Varma will report to Travyn Rhall, CEO of Africa Asia Pacific, Millward Brown.

The joint venture has been established to market Millward Brown’s quantitative solutions. Specialist practices within the Millward Brown Group, including Millward Brown Optimor, Millward Brown Precis, Millward Brown Firefly (Qualitative) and Dynamic Logic would be set up later on and would operate independently of the JV.

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