Top Story


Home >> Marketing >> Article

Micromax appoints Ashish Agrawal as CTO

Font Size   16
Micromax appoints Ashish Agrawal as CTO

India’s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd., today announced the appointment of Ashish Agrawal as its new Chief Technology Officer. In this role, Agrawal will be leading the technology initiatives for Micromax to bring future technology disruptions into the market. Prior to joining Micromax, he served as the Chief Technology Officer with Sirqul where he was instrumental in creating product definition, execution and adoption of Sirqul’s suite of mobile engagement products and services.

Commenting on the appointment Vineet Taneja, CEO, Micromax Informatics Ltd said, “Micromax’s success can be clearly attributed to its ability in bringing consumer-relevant technology to the market. With his rich experience in the relevant areas at a global scale, Ashish will help us build technology platforms that will further strengthen our leadership. I am delighted to have Ashish on board with us in our exciting journey of democratizing technology.”

Agrawal is an international technology executive with 16 years of experience in Web Services, Mobile, e-Commerce, payments and large scale distributed systems. With this erudite background, he has spent 14 years in Amazon in software development, product development and technology leadership roles. While he has worked in a large evolved setup, he has also great experience in a startup context as well as he has played key roles on early stage businesses and technologies inside Amazon including Amazon Anywhere (mobile), AWS and payments. He got an opportunity to lead development of m-commerce applications for very early in his career.

At Micromax, Agrawal will be responsible for defining the vision and the direction of software services, and driving new initiatives to provide a strong impetus to brand Micromax to pursue its aim to be one of the biggest companies to bring future technology disruptions into the market.

Commenting on his new role, Ashish Agrawal said, “Micromax is at the forefront of the Indian smartphone industry and I’m looking forward to leading its technology initiatives and ensuring that the company continues to exploit and invest in key technologies for the benefit of its customers.  This is an exciting time to be joining Micromax as it enters the next phase in bringing future disruptions to the market.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.