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Media companies must leverage the power of AI, big data across the value chain: James Hewes, President and CEO , FIPP, London

16-January-2018
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Media companies must leverage the power of AI, big data across the  value chain: James Hewes, President and CEO , FIPP, London

For James Hewes, President and CEO , FIPP, London, the global media network runs on three core values: Intelligence, Partnership, Resolution.
Talking at 11th India Magazine Conclave, Hewes discussed and emphasized on key points of FIPP, and how editorial content must evolve in a technology-driven era.
Hewes said that talent is a key factor of FIPP and the company focuses on developing the technological skills of its staffers across the globe. He further added that investing in people and bringing out the best in people leads to great transformation in the organisation.
According to Hewes, technology plays an important role in engaging customers. “We are on the cusp of an explosion of technology based around Artificial Intelligence technologies that create a holistic big data strategy and also drive engagement,” he further added.
Talking about how editorial cultures need to transform to embrace data, he said, that every media company must leverage the power of artificial intelligence and big data throughout its entire value chain.

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