Home >> Marketing >> Article

Mayar Group enters spa business with Brand Prophet as marketing consultant

08-March-2004
Font Size   16
Mayar Group enters spa business with Brand Prophet as marketing consultant

Mayar Group, famed in biotech products, newsprints and timber circle, is all set to enter into the spa business with an ayurveda day spa at Delhi's Ashok Hotel.

Scheduled for a launch in April, the spa would come with a computer-assisted astrology forecasting, a range of herbal treatments and a specialty restaurant to dish out delectable organic cuisines. Thailand-based Abacus has been entrusted to do up the interior of the spa.

The Rs 800-crore Group has appointed Brand Prophet as its marketing consultant. Brand Prophet - the group, specialising in brand building, covering FMCG, durables, telecommunications, retailing and financial services, stands apart not alone for its outstanding conceptualisation and strategising, but execution, monitoring and evaluation as well, claimed Ajay Gupta, Managing Partner, Brand Prophet.

The group was interested in the assignment because of its uniqueness. "Mayar-Serena Spa is positioned as a 'day spa' - a unique concept, standing between a full-facility Hotel Health Club and a destination spa," he told exchange4media.com.

According to Gupta, the idea was to promote the 'day spa' as a relevant part of the consumer's regular lifestyle, instead of the current perception of a spa as a 'getaway destination in natural surroundings' or a place 'for an occasional massage'.

Brand Prophet is working out strategies to evolve the day-spa concept and, chalking out business plans with an eye on spa service offerings. The group would set up an experiential marketing framework for running of the spa.

"We are looking at the basic 4Ps of marketing - working out pricing, evolving the spa which is our product, developing strategies for a successful promotion and, of course, taking care of the place - in terms of building a service culture, and supervising the implementation processes including brand communication and marketing initiatives," Gupta explained.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.