Global communications consultancy, Maxus has been award the media mandate for TATA CLiQ– Tata group’s exclusive and authentic phygital ecommerce marketplace. The account was won post a multi-agency pitch and will be handled from the Mumbai office of Maxus. The mandate involves management of all media across Television, Print, Radio, Cinema etc.
TataCLiQ.com, the first-of-its-kind multi-brand phygital e-commerce marketplace that curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The brand has launched its maiden campaign #SureThing. The campaign centred on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves.
Kartik Sharma, Managing Director- Maxus South Asia said, “We are thrilled to be associated with TATA CLiQ. We manage a number of businesses from the TATA Group and are truly looking forward to being a partner in building another successful brand from the Group. TATA CLiQ is uniquely positioned to create a whole new shopping revolution amongst consumers and pioneer the Phygital (seamless merger of physical i.e In-store and digital shopping experiences) concept in India.”
Anand Chakravarthy, Managing Partner, Maxus India said, “Right from the onset - from the pitch brief, the TATA CLiQ business was an exciting opportunity that Maxus wanted to partner. Being a part of creating a whole new shopping experience for consumers is something we truly look forward to. And partnering a TATA brand is always a privilege.”
Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com . With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe that Maxus will be a true partner in understanding the brand and bringing it alive across vehicles and with their vast spread of services from analytics to creative content development.”
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