Top Story


Home >> Marketing >> Article

Maruti Udyog renames itself as Maruti Suzuki India Ltd

Font Size   16
Maruti Udyog renames itself as Maruti Suzuki India Ltd

Maruti Udyog Ltd is changing its name to Maruti Suzuki India Ltd. The name change was okayed by the Board of Directors at a meeting on July 26. However, the change is subject to approval by shareholders at the company’s AGM, and thereafter by the Registrar of Companies.

In the new name, ‘Maruti’ continues to have a predominant position. ‘Suzuki’ in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor Corporation is a leading player in the global automobile market. It has been the leader in Japan's mini car market for over three decades.

This international dimension in the company's name would help Maruti as it expanded its role in global markets, a company statement said. Meanwhile, Maruti would be launching a model for export to Europe in the next couple of years while building on its recent success in the Afro-Asian markets. Maruti is also developing capabilities to become Suzuki's R&D hub for Asia, outside Japan.

‘India’ in the corporate name would convey the location of the company and its facilities, and also recognises the growing importance of the country across the world.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular