Top Story

Home >> Marketing >> Article

Maruti Suzuki Goes Ahead of Times with Grapes Digital

13-February-2018
Font Size   16
Maruti Suzuki Goes Ahead of Times with Grapes Digital

With over 330 million Internet users out of 400 million accessing the Internet on their smartphone, it is time for brands to make use of this opportunity to stand out. Voice commands are at an all-time high and when it was time to bank on this trend for Maruti Suzuki for the Auto Expo 2018, Grapes Digital offered an innovative solution in the form of AI based voice assistance for them.

Voice commands are the next big thing in the tech world. Moreover, the number of users for Google make it possible for brands today to make a novel move to connect with their new age target audience. This, along with Maruti Suzuki’s brand vision of owning its market leader position in the way they connect to their new age consumer, guided the creative and tech-savvy team of Grapes Digital to come up with an innovative idea that supports the brand’s philosophy.

“People do not have time to type nowadays. And with technology taking a step ahead each day, voice commands are like personal assistants we depend on. Maruti Suzuki is not just a car maker anymore, which is why it is was important to connect with their target audience through something which was never tried ever. This encouraged us to partner with Google India to launch an AI based voice assistance called ‘Maruti Suzuki expert’ for them, thus making them the first ever brand in the automobile sector to use it,” quoted Shradha Agarwal, Co Founder and COO at Grapes Digital.

This strategic move will guide the car enthusiasts during the auto expo to ask all their questions not only related to the expo, but also about the brand and the cars. From passes, to live launches and highlights of the show, and from new launches to booking a test drive and even booking a car, the Google assistant can help you with everything. To activate the voice assistant, simply fire up the Google Assistant by saying "Ok Google" and then say "Talk To Maruti Suzuki".

To make it more interactive and entertaining for the general audience, Grapes digital created a pathway with AI interact by adding a number of questions to the Chatbot that navigates you through Auto Expo and the Maruti Suzuki arena. It is encompassed with a regular line of question and all quirky and fun questions that generates curiosity among the customers. The chatbot is designed to stimulate fun angle among the customers and keep the entertainment flowing all throughout the event.

Tags Maruti Suzuki Grapes Digital

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.