Treebo Hotels has appointed Nishant Gupta as the Head of Brand & Marketing. Gupta is a marketing professional with over 10 years of experience in brand and category building.
Prior to joining Treebo, Gupta worked at Marico as the Group Product Head for the male grooming category. In this role, he was responsible for managing the P&L of the product portfolio for this category by developing compelling brand campaigns as well developing a strong innovation pipeline for brands like Parachute, Set Wet, and Nihar, many of which saw double digit growth year on year under his efforts.
Sidharth Gupta, co-founder of Treebo Hotels, said, âAt Treebo, we are on a mission to build Indiaâs most loved travel brand. Nishantâs expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.â
On his appointment, Gupta said, âTreebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered and highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.â
Gupta is an alumnus of Delhi College of Engineering, and has done his Masters in Business Administration from National Institute of Industrial Engineering.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression