Top Story


Home >> Marketing >> Article

Malvika Mehra launches Tomorrow Creative Lab

Font Size   16
Malvika Mehra launches Tomorrow Creative Lab

After 22 years of successfully partnering clients in building famous brands like Bingo!, Vodafone, State Bank of India and Reliance Telecom across advertising agencies like Ogilvy and Grey (where she was the National Creative Director for the India operations), Malvika Mehra has now donned the entrepreneurial hat with her new venture – Tomorrow Creative Lab.

Malvika Mehra always felt the need and saw the opportunity to stretch the canvas for a brand’s creative expression beyond ‘pure play advertising’. And while remaining firmly rooted to the ‘big brand idea’ (and ideals), bring serious design craft and technology to the forefront of brand building.

And thus was born, Tomorrow Creative Lab. Incorporated in June 2016, Tomorrow is a global collaborative creative hub based out of Mumbai. And they are in the business of crafting brands for tomorrow, deploying the 3 most relevant creative tools of today – Design, Technology, Ideas.

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today. If you ask her, that’s the only way to future-proof a brand. And make the most of tomorrow.

Malvika and Friends of Tomorrow have worked on/are currently working on the

Old Delhi Haveli project (Vivaana Hospitality), Desi Deli and Mojarto - an NDTV venture,


Tags Malvika Mehra Tomorrow Creative Lab Bingo! State Bank of India Reliance Telecom

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular