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Malaysia Tourism launches new marketing initiative around Tri-Series

02-September-2006
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Malaysia Tourism launches new marketing initiative around Tri-Series

Malaysia Tourism Board, which has earlier successfully promoted golf and Formula 1 in the Indian market as part of its sports tourism initiatives, has now launched a new promotion to coincide with the upcoming Tri-nation cricket series involving India, West Indies and Australia.

In order to leverage the Tri-Series, which will be played in Kuala Lumpur between September 12 and 24, Malaysia Tourism has launched a special cricket package targeted at the cricket buffs. The 4 days-3 nights package priced at Rs 20,999 per person includes a single entry ticket to any match, return airfare, accommodation with breakfast, stadium shuttle sevice, airport transfer and half day sight seeing in Kuala Lumpur. Each traveller would also get a pre-paid GSM mobile SIM card worth talk time RM 10.

According to Manoharan, Director Tourism, Malaysia, the package would be promoted in association with the consortium of tour operators. Tourism Malaysia expects to attract free individual leisure travellers and medium to large corporates.

“Cricket as a sport has vast potential to attract and build image for a destination. The popularity of our destination, coupled with cricket, is one perfect recipe to promote in India. We hope that the event would open new avenues to promote cricket tourism and boost Indian arrivals which had topped the 2.25 lakh mark last year,” Manoharan further said.

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