Top Story


Home >> Marketing >> Article

Majestic Research wins UNIDO contract for survey of auto ancillary firms

Font Size   16
Majestic Research wins UNIDO contract for survey of auto ancillary firms

Majestic Research Services and Solutions has won a United Nations Industrial Development Organization contract to conduct a survey covering 200 auto ancillary firms across the country.

In addition to automotive component manufacturers, the study will also approach nearly 25 automobile companies across different vehicle manufacturing categories to understand their views in terms of firm level of innovation.

Expressing pleasure over winning the mandate, Chandramouli Guin, Client Servicing Director, Majestic Research Services and Solutions Ltd said, “We hope to complete the survey in three months, and be a part of the process to strengthen the Indian SMEs engaged in the automotive component manufacturing business, help them graduate to international standards and be a part of the global automotive supply chain.”

UNIDO, jointly with the Automotive Component Manufacturing Association of India (ACMA), intends to bridge the technological need gap of the Indian automotive industry and make it globally competitive, both in terms of internal and external practices.

Speaking about the association with UNIDO, Raj Sharma, Chairman, MRSS India said, “This mandate further strengthens our foray into the B2G market research space, which we foresee as a key growth driver of our revenues growing forward. This project will provide us with a good platform for further study opportunities in the domains that include SME, automotive, specialized agencies, and associations.”

The survey by MRSS India will include a study of auto component firms focusing on their innovative capacity and capabilities, and provide them with necessary inputs for designing evidence based interventions. It will also establish the baseline for evaluation of the impacts of future interventions in this segment.

In addition to the above, the study would understand the innovation process in the automotive component supplier segment and help them decide on the option to innovate or otherwise, obstacles and barrier to innovations that are currently being faced by low end suppliers.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular