Top Story

e4m_logo.png

Home >> Marketing >> Article

Maggi woes hit ready-to-cook foods industry, sales plunge 9%

01-September-2015
Font Size   16
Maggi woes hit ready-to-cook foods industry, sales plunge 9%

Even as Nestle is suggesting clear evidence of a comeback with the release of a second Maggi #WeMissYouToo video within a week of the launch of the first video, it is clear that the Maggi controversy has hit the ready-to-cook foods industry pretty hard.

According to an IMRB report, there is a 9 per cent decline in the sale of ready-to-cook food and 4 per cent decline in the beverages purchase. The overall food segment growth has been declined to 4 per cent.

Market reports suggest various other factors affecting the low sales of packaged food industry, such as seasonal change, price change and more over the questions rose on a most reliable product. It was clear that the Maggi fiasco would create a dent in the market as soon as all global brands started making sure the quality of their products we at par with FSSAI standards soon after the Maggi ban.

In the first statistical indication, IMRB Kantar Worldpanel data showed ready-to-cook foods including noodles, oats and soups declined 9 per cent during the quarter compared with a 5 per cent growth in the year-ago period. Beverages fell 4 per cent while the overall food segment's growth eased to 4 per cent from 9 per cent a year earlier, the data showed.

Tags Maggi IMRB

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by