Top Story


Home >> Marketing >> Article

L'Oreal India appoints Aseem Kaushik as Director, Consumer Products Division

Font Size   16
L'Oreal India appoints Aseem Kaushik as Director, Consumer Products Division

L’Oréal India, on Monday, announced the appointment of Aseem Kaushik as Director, Consumer Products Division (CPD) and the elevation of DP Sharma as General Manager, Professional Products Division (PPD). Kaushik will now be in charge of CPD brands – L’Oréal Paris, Garnier, Maybelline New York, and NYX.

Kaushik began his career with L’Oréal India in 1995, with the Consumer Products Division. After spending seven years in CPD sales, he moved to the Professional Products Division in 2002, in Key Account Management. He, later, took over the challenge of launching and managing the brand Matrix in 2005 and was subsequently appointed Director of the Professional Products Division in 2011. The Division comprised the brands L’Oréal Professionnel, Matrix, Kerastase, Cheryl’s Cosmeceuticals, and Decleor.

Kaushik has been the driving force behind the strengthening of these brands and the consistency of their performance. It was with his vision to seize business opportunity that the acquisition of the brand Cheryl’s Cosmeceuticals was made possible, representing a great and strategic relay of growth in the long term.

Taking over from Kaushik in PPD will be DP Sharma. Sharma has spent over 17 years with L’Oréal India . He joined in the commercial team of L’Oreal Professionnel and spent about five years with the brand before moving to Matrix, where he spent 10 years. In his last role as Brand GM - Matrix and Cheryl’s Cosmeceuticals, he has been responsible in driving all-round growth of Matrix to create the largest footprint across the country. He has also been part of the core team that integrated PPD skincare brand Cheryl’s Cosmeceuticals in 2013 and has been instrumental in successfully establishing the brand in the market.

Jean-Christophe Letellier, MD, L’Oréal India said, “Aseem has been a pioneer in defining and revolutionizing the Professional business in India. Together with his teams, he built a real success story, based on three key principles: strong and collaborative teams, continuous focus on education, and true salon centricity. Under his leadership, the Professional Products Division has grown consistently to make India the No.1 growth contributor for Professional Products Division in the world for L’Oréal.”

Speaking about Sharma, Letellier said he has demonstrated a tremendous capacity for growing and developing their salon businesses across India. “We are extremely confident in his abilities and are pleased to have someone of his experience to lead our Professional Division,” he added.

Tags L’Oreal India Aseem Kaushik DP Sharma Jean-Christophe Letellier

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular