Lodestar UM is tipped to win the media account of FMCG giant Marico. The total value of the account is around Rs 500 crore. Madison Media is the current incumbent.
When we contacted Shashi Sinha, Group CEO of IPGMediabrands, he refused to comment.
Marico is a leading consumer products group in the global beauty and wellness space. The company markets brands such as Parachute, Parachute Advansed, Saffola, Nihar, Livon, among others.
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