Top Story

Home >> Marketing >> Article

LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

16-March-2017
Font Size   16
LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

LinEngage, the activation and experiential marketing agency of MullenLowe Lintas Group, has announced the start of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP and Business Head – North for LinEngage. He will head the Gurgaon office and report to Sriharsh Grandhe, Executive VP, who runs LinEngage in India.

Commenting on the new setup, Vikas Mehta, Group CMO and President - Marketing Services, MullenLowe Lintas Group said, “As we move into the experience age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our Marketing Services offerings as we strengthen our omni-channel capabilities. Over the past few months, Sriharsh and team have made significant strides in evolving LinEngage’s service stack to reflect the needs of an experience economy. He’s quietly built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories. The Gurgaon office will help us cater to their needs even better, and help further expand our portfolio.” 

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit. A seasoned professional in the domain of experiential, shopper marketing, and activation, he has been instrumental in charting a successful trajectory for the agencies that he has worked for. Over the years, Nagi has worked with the Mudra Group and Encompass Events (now a part of WPP), where he handled brands such as Samsung, Vodafone, Nestle, Yamaha, Maruti Suzuki, and Piaggio, among others.

Welcoming Nagi to the agency, Sriharsh said, “We’re excited to have Gagan on board to drive our growth in the North region. LinEngage is focusing on strategic activations and experiential marketing leveraging digital and data. He is an old hand with a young heart. We are eager to see him get started with the fresh and innovative approach of LinEngage and expand our presence in Delhi.”

The mandate for Nagi is twofold: set up a team with skills that leverage technology and data to create large format experiences that are also personalized, and tap Delhi’s Consumer-Tech, Auto, FMCG, and Pharma segments to grow LinEngage’s business.

Commenting on his role at LinEngage, Nagi said: “LinEngage has a fresh approach towards experiential marketing, which gives me a huge opportunity to innovate. My focus will be to grow business with interesting experiential solutions for brands using new-age technologies and help brands measure and monitor their events and activation better.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity