Home >> Marketing >> Article

LG enters CDMA mobile phones market with Rs. 25 crore marketing budget

19-December-2002
Font Size   16
LG enters CDMA mobile phones market with Rs. 25 crore marketing budget

LG Mobile Handset Company yesterday launched its product range of CDMA mobile phones in India. In the first phase, it has allocated a marketing budget of Rs. 25 crores. The company plans to break its media campaigns the end of the year.

LG's product range includes three CDMA handset models. DM 160 is a basic model. The other two targeted at the premium segment of the market, the RD 2030, slim, which has blue LCD backlit display and RD7130, which has 65000 color TFD (Thin film display) LCD screen, 12 line display with poly-sound.

According to K.K. Kushwaha, Vice President- CDMA Terminal India, company is in the process of finalizing its media plans. The new campaign for CDMA phones is likely to break before the end of the year. "The media vehicles would include both television and print, it would be an optimal mix," he said. When asked about the sales targets for year 2003, he said, "It will depend upon how these services are rolled out by various operators, those numbers will come from them, not from us, but we will support them aggressively."

The company refused to comment on the price of the handsets. "Final price of the phone will be decided by the operator," said Tae Kweon Baek, Head of CDMA Terminal in India.

To give a brief background, in July 2001, LG Mobile Handset Company had signed a contract worth US $ 100 million with Reliance Infocom to supply CDMA handsets. In the year 2002, LGE was awarded contract by Bharat Sanchar Nigam Ltd (BSNL), Mahanagar Telephone Nigam Ltd. (MTNL) and Tata's to supply more than 6,00,000 CDMA terminals.

Apart from selling phones through operators, LG Mobile also plans to set up its own distribution for the CDMA mobile phones, "We will finalize our plans to cover more than 100 cities in India before next year," said Baek.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on