Home >> Marketing >> Article

LG Electronics to tap domestic market with 2 new products

14-February-2004
Font Size   16
LG Electronics to tap domestic market with 2 new products

LG Electronics (India) Ltd is all set to cater to the demands of consumers in the domestic market with new product offerings — laptops and dishwashers — from its kitty in South Korea.

The Managing Director, Mr K.R. Kim, told newspersons that laptops were expected to hit the market next month and would cater to the high-end consumers, but the price was yet to be fixed.

Dishwashers would enter the market during the next quarter (April-June 2004). IBM and Siemens are the main competitors in this segment. At the Pune Expo 2004, the company launched its Digital Ready range of televisions. Available in 44" and 54", these would be priced at Rs 99,990 and Rs 1,45,000, respectively. They would be manufactured in India. They have features such as digital reality picture clarity, enhanced digital convergence, user control scan, velocity modulation EZ-AV and variable audio output. Along with this, the 62" projection TV has also been launched. Mr Kim noted that the company would focus on the high-end segment in 2004 and was targeting a growth rate of 27 per cent over 2003 in the consumer electronics division.

On Thursday, LG Electronics launched two new models of GSM mobiles, G3100 and G7100. G7100 is priced at Rs 25,990 and is claimed to be the first camera phone with 270-degree spin screen and a slide-mounted VGA camera. G3100 is priced at Rs 9,490 and has colour display, GPRS, polyphonic tones and metallic cosmetic design. With this, the company would have a line-up of five models in this segment — G3100, G5300, G5400, G7030 and G7100.

On the progress of its plant in Ranjangaon near Pune, Mr Kim said the production line was expected to be completed by July and was estimating to start its manufacturing process by August. The plant would cater to two lines - refrigerators (200 to 260 litres) and colour TV (21'', 25' and 29'').

Tags e4m

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon